Instagram content, planned and posted every month — so it's not the thing you keep putting off.
I work with one brand's content at a time: a posting rhythm you can count on, captions that sound like you, and carousels built to actually get read. No inflated promises, no growth-hack gimmicks — just consistent, considered work.
Built for brands that need Instagram handled properly, not endlessly.
I take on a small number of clients at a time so I can stay hands-on with each one — this isn't a volume operation.
Small and independent brands
Fashion, D2C, and local businesses that have a real product or service but not the time to plan and post consistently.
Founders posting alone
You've been doing it yourself and it works in bursts — you want it to work every week instead.
Brands with visuals already
You have product shoots or a design sense, but no one turning that into a proper content calendar.
Anyone tired of guessing
You want captions and carousels reviewed with you before they go live, not surprises on your own feed.
Four steps, in order — nothing skipped.
I explain this the same way to every client, because it's genuinely how the work gets done.
Understanding your baseline
We talk through your brand, your audience, and what's working (or not) on your feed right now. I ask a lot of "why" questions here before I plan anything.
Bespoke calendar architecture
I map out a posting rhythm and a few content pillars specific to your business — not a generic template reused across clients.
Designing and copywriting
Captions, carousels, and infographics get built and sent to you for feedback before anything goes live. You see it first, always.
Publishing & honest feedback
Content goes up on schedule. Every few weeks we look at what actually resonated and adjust the plan — honestly, based on what happened, not what I hoped would happen.
The scope, plainly stated.
This can flex depending on your brand and budget — we'll settle the specifics on the discovery call.
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Planning — Content calendar:
A monthly posting schedule built around content pillars that fit your brand, not a copy-paste template.
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Writing — Captions:
Written to sound like your business — no filler, no fake urgency, no unsupported claims.
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Design — Carousels & infographics:
Built to be actually read, with a consistent visual system across posts.
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Publishing — Scheduled posting:
Content goes live on the agreed schedule — you're not the one remembering to post.
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Review — Monthly check-in:
A straight look at what resonated and what didn't, and what changes because of it.
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Collaboration — Feedback rounds:
You review captions and visuals before they post — this stays a two-way process throughout.
Latika Jain
Freelance digital marketing & social media manager, ChennaiI trained at Digital Scholar and now work directly with clients on social content, SEO, and marketing strategy — mostly hands-on, learning by building on real projects rather than treating any of it as theory.
I'm careful about what I claim on a client's behalf. If something's working, I'll show you why. If it isn't, I'd rather rebuild the plan than dress up the numbers.
Tell me about your brand.
Send over a few details and I'll reply to set up a discovery call. No obligation, and I'll tell you honestly if I'm not the right fit.